It’s Official! Taco Bell Is Finally Coming To Thailand
The iconic Southern California brand partners with Siam Taco Co. Ltd., to bring its Mexican-inspired cuisine to Thailand for the first time with a new Bangkok restaurant
Taco Bell, the world’s leading Mexican-inspired quick service restaurant brand, is oficially coming to Thailand. The brand has partnered with Siam Taco Co. Ltd., part of the TTA (Thoresen Thai Agencies Public Co. Ltd.) group to open its first Thailand location. Guests can look forward to stepping foot in the first Taco Bell Thailand restaurant in early 2019, located on the first floor of Mercuryville mall in central Bangkok.
A Southern California brand that dates back to 1962, Taco Bell’s founder Glen Bell quickly led the brand to global success thanks to his made-to-order tacos, burritos and other specialties. Each menu item is met with bold flavours and quality ingredients, all at a breakthrough value pricepoint.
Since opening its doors 56 years ago, the brand has grown from small communities in Southern California, to being in nearly 30 countries across the globe. Fans who visit Taco Bells around the world will find the modern-day restaurant design to be consistent globally with local community specific designs. The upcoming Mercuryville Taco Bell will feature an urban-concept design that embodies the business and shopping community of the Chidlom area in Bangkok. Ideal for office workers and shoppers, the 60-seat restaurant will feature an open kitchen and modern design benches, making it an ideal spot to catch up with friends or take a break from shopping.
“We are excited to bring Taco Bell’s iconic, Mexican-inspired cuisine to one of the most vibrant cities in the world,” said Liz Williams, President, Taco Bell International. “We have many fans in Thailand and are thrilled to partner with an incredible franchise partner like Thoresen Thai Agencies to bring Taco Bell to Southeast Asia.”
Thai fans can look forward to a selection of Taco Bell’s famous Mexican-inspired food, including the Crunchwrap Supreme, Grilled Stuft Burrito and the trademark Crunchy Taco, as well as specialty items developed specifically for the Thai market. After weeks of in-market research, the Kickin’ Chicken Taco was created by Taco Bell chefs, which features crispy chicken, a unique spicy Kickin’ Sauce’, fresh lettuce, pico de gallo salsa, a two-cheese blend, all wrapped in a soft flour tortilla. In addition to the world-famous menu items, guests can add snacks such as cheesy chips, or specialties such as loaded fries to their orders. They can complete their meals with a Taco Bell Freeze, similar to a slushie, with the flavor choice of Mango Madness, Tropical Punch, or Berry Blue. Or, enjoy an ice cold beer (San Miguel Light or Singha) that pairs perfectly with Taco Bell flavors.
“We are thrilled to be able to bring Taco Bell to Thailand. We love the brand and the company’s culture and using our existing expertise in the food retail segment we believe that Taco Bell will be a huge success in Thailand.” said Chalermchai Mahagitsiri, TTA. President and Chief Executive.