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Unfolding the Art of Journey

The art of elevated travel has evolved the experience of air travel far beyond mere transportation. For the discerning passenger, it has truly become an art—a curated journey where comfort, exclusivity, and personalization transform the flight itself into a desirable destination.

Traveling hits another level of sophistication as Jim Thompson and Thai Airways International (THAI) elevate their collaboration. The stunning new in-flight collection transforms the journey, draping passengers in contemporary Thai artistry with bespoke amenity kits and luxurious Royal Silk Class Comfort Wear.

To celebrate the third year of their landmark partnership with a stunning, style-and-sustainability-focused in-flight collection. This collaboration elevates the experience for the modern traveler, blending aviation excellence with immersive Thai culture.

Building on the success of premium amenity kits launched in 2023, the latest expansion introduces 14 exclusive new prints for amenity bags. Highlights include designs like House on the Klong and Orchids Bunch—reflecting Thai heritage and THAI’s emblem. For the first time, Royal Silk Class passengers on European routes will enjoy bespoke Jim Thompson Comfort Wear featuring the signature Origami Elephant motif, ensuring travel is “Smooth as Silk.”

THAI’s CCO, Kittiphong Sansomboon, emphasizes the commitment to sustainability and authentic Thai identity. This focus is clear in the collection’s eco-friendly fabrics and biodegradable accessories, including a toothbrush and shoehorn.

The 2026 Collection invites travellers to “live the story” of Thai culture through rich fabrics and innovative design, solidifying Jim Thompson and THAI’s shared passion for world-class hospitality and craftsmanship.