The Diamond Decade: ONYX Hospitality Group Plots a THB 10.33 Billion Future
By LIFESTYLE+TRAVEL
What began as a single hotel venture during the dawn of Thai travel has evolved into a regional powerhouse. Sixty years on, ONYX is proving that heritage and high-growth strategy go hand-in-hand.
The evolution of Thai tourism is inextricably linked to the story of Amari. Decades ago, as the first waves of international travelers began exploring the kingdom’s coastlines and cityscapes, a single hotel stood at the forefront of the movement. Amari didn’t just provide a place to sleep; it helped define the very essence of “Thai Hospitality”—that rare blend of genuine warmth, local intuition, and international standards. As Thailand transformed into a global travel titan, Amari was right there, scaling alongside the industry and turning local charm into a sophisticated regional export.
Today, ONYX Hospitality Group is celebrating its 60th anniversary not with a glance in the rearview mirror, but with a foot firmly on the accelerator. The group has announced an ambitious target of THB 10.33 billion in revenue by 2026—a 14% year-on-year jump—fueled by a THB 5.5 billion investment plan dedicated to upgrading its most iconic properties.
CEO Yuthachai Charanachitta isn’t just chasing numbers; he’s refining the “ONYX Universe.” The strategy focuses on sharpening the identities of its core brands to meet the quirks and cravings of the modern traveler. Amari is leaning further into its upper-upscale roots, offering “Brighten Your World” moments enriched by local culture. OZO has transitioned into a lifestyle-first brand for the traveler who wants a seamless, high-energy stay, while Shama continues to dominate the serviced apartment scene by fostering a sense of community for long-stay guests. At the pinnacle, Oriental Residence offers a quiet, understated luxury that prioritizes privacy and personalization.
With a pipeline that includes new launches in Bangkok, Malaysia, and China, the group is on track to manage over 75 properties by 2030. From the major transformation of Amari Phuket to the boutique allure of Amari Resort & Villas in Samui, ONYX is proving that while they may have 60 years of history, their journey is only just getting started. It’s a bold vision for a “medium-sized” player that clearly has its sights set on big-league impact.
More information: www.onyx-hospitality.com
By LIFESTYLE+TRAVEL
The World of Flavours Awaits
Bangkok’s premier culinary showcase returns to Anantara Siam, promising an extraordinary week of Michelin-starred talent, global collaborations, and a brand-new award celebrating emerging chefs. The celebrated World Gourmet Festival is making its highly anticipated return to the Anantara Siam Bangkok Hotel from 29 September to 4 October. Inviting food connoisseurs and epicureans from around the globe to embark on an extraordinary culinary journey, this year’s festival centers around a vibrant and timely theme: “The World of Flavours.” Renowned as one of Asia’s premier gastronomic events, the festival follows a triumphant 25th edition that redefined the capital’s dining scene by bringing together nearly 30 Michelin stars. This year’s program promises to elevate that momentum, uniting a spectacular collective of internationally acclaimed chefs, regional visionaries, and leading local culinary figures. Together with Anantara Siam’s own master chefs, they will curate an array of exclusive experiences highlighting unique techniques and rich cultural influences. Guests can look forward to a meticulously designed calendar featuring exclusive solo dining events, multi-chef collaborative tasting menus, and interactive live culinary showcases. The festivities will also include elegant afternoon teas, dynamic bar takeovers, and thought-provoking panel discussions led by industry pioneers, all culminating in an indulgent weekend brunch closing ceremony. In an exciting first for the festival, this edition introduces the Young Chef’s Award. This brand-new competition is dedicated to fostering local talent, providing emerging chefs a prestigious stage to present their creativity and vision to a distinguished panel of local and international judges. Save the date for Bangkok’s ultimate celebration of global gastronomy. For more information www.anantara.com/en/siam-bangkok
By LIFESTYLE+TRAVEL
Unfolding the Art of Journey
The art of elevated travel has evolved the experience of air travel far beyond mere transportation. For the discerning passenger, it has truly become an art—a curated journey where comfort, exclusivity, and personalization transform the flight itself into a desirable destination. Traveling hits another level of sophistication as Jim Thompson and Thai Airways International (THAI) elevate their collaboration. The stunning new in-flight collection transforms the journey, draping passengers in contemporary Thai artistry with bespoke amenity kits and luxurious Royal Silk Class Comfort Wear. To celebrate the third year of their landmark partnership with a stunning, style-and-sustainability-focused in-flight collection. This collaboration elevates the experience for the modern traveler, blending aviation excellence with immersive Thai culture. Building on the success of premium amenity kits launched in 2023, the latest expansion introduces 14 exclusive new prints for amenity bags. Highlights include designs like House on the Klong and Orchids Bunch—reflecting Thai heritage and THAI’s emblem. For the first time, Royal Silk Class passengers on European routes will enjoy bespoke Jim Thompson Comfort Wear featuring the signature Origami Elephant motif, ensuring travel is "Smooth as Silk." THAI's CCO, Kittiphong Sansomboon, emphasizes the commitment to sustainability and authentic Thai identity. This focus is clear in the collection's eco-friendly fabrics and biodegradable accessories, including a toothbrush and shoehorn. The 2026 Collection invites travellers to "live the story" of Thai culture through rich fabrics and innovative design, solidifying Jim Thompson and THAI's shared passion for world-class hospitality and craftsmanship.
By LIFESTYLE+TRAVEL
Celebrate the Festive Magic of Paris at Printemps
As winter arrives, the City of Light transforms into a glowing wonderland of sparkling boulevards, stylish decorations, and warm seasonal charm. The atmosphere is so unique from dazzling illuminations to cosy Christmas markets, Paris captures the spirit of celebration like nowhere else — and at the heart of this magical atmosphere stands the iconic Printemps Haussmann. Founded in 1865, Printemps has long been a symbol of Parisian elegance and innovation. Created with the ambition to offer something fresh, beautiful, and accessible, the department store soon became a pioneer in modern retail. It introduced fixed pricing, seasonal sales, and artistic window displays that would later become legendary Christmas attractions. Its magnificent Art Nouveau architecture — complete with historic domes and ornate facades — has been admired for generations and officially recognised as part of France’s cultural heritage. Today, Printemps remains one of Paris’s most beloved shopping destinations, attracting visitors from all over the world. During the festive period, the store comes alive with enchanting window displays, exclusive collections, and the joyful energy that defines Paris in winter. Whether you’re searching for the perfect holiday gift, refreshing your wardrobe, or simply immersing yourself in the city’s festive charm, Printemps offers an unforgettable experience. Festive Promotion (15 Nov 2025 – 15 Jan 2026) Shop till you drop with our VIP Invitation and receive exclusive rewards when you, • Spend €800 or more → Receive a small makeup pouch (valued at €18) or a stylish cap (valued at €25) • Spend €1,200 or more → Receive a laptop sleeve (valued at €35) • Spend €2,000 or more → Receive a large bag (valued at €69) A perfect bonus treat — whether as a Parisian keepsake or a thoughtful gift for someone special. This holiday season, let Printemps be your gateway to the magic of Paris. Discover the traditions, the beauty, and the joy of celebrating in one of the world’s most enchanting cities.