Dua Lipa Launches Her First Ever Design Collection Inspired By The 90s And Early 00’s In London

Pepe Jeans, the legendary British denim brand is delighted to announce a new collection with Dua Lipa, one of the most successful musical artists and style icons of her generation. Following in the footsteps of fashion icons and Hollywood stars, Dua Lipa began her role by starring in the last Spring/Summer 2019 campaign for Pepe Jeans.

Today, Dua Lipa unveiled her first ever collection with the brand on her social media platforms, writing

"I have been working hard behind the scenes to design my first ever collection inspired by the 90s and early 00’s in London. The collection was designed with my fans in mind, and I am so excited to see you in the clothes."

The singer brings out her own style and takes on the brand’s legacy of signature denim and laidback classes. The collection is a mix of going-out separates, such as chainmail dresses and cut-out blouses with downtime day dressing pieces: think jumpsuits, jeans and puffer jackets.

Dua Lipa and Pepe Jeans are a perfect fit in more ways than one. Both were born in London and have become symbols of idiosyncratic British style. Long before joining Pepe Jeans, Dua Lipa was a fan of the brand’s advertising campaigns as a teenager.

Shop Dua Lipa X Pepe Jeans now at the online store, click!