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Introducing ‘Ying’nFlo’ – the New Upper Midscale Lifestyle Brand by Langham Hospitality Group

Designed for travellers of younger generations, Ying’nFlo, an upper midscale hospitality brand capturing the dashing spirit of of Millennials and GenZ excursionists, has been officially launched in Wanchai, Hong Kong, marking Langham’s Hospitality Group‘s 20th anniversary, with more hotels in various cities in its roadmap.

Ying’nFlo is designed as a place which feels like a friend’s apartment, but better, with spaces that invites people to connect and recreate in style, focusing on state-of-the-art design, arts and music, as well as facilities that brilliantly meet the needs of young travellers.

Brett Butcher, Chief Executive Officer, Langham Hospitality Group said “Ying’nFlo is a bold colourful canvas for the younger urban travellers, at an affordable price. It’s a smart guest experience for a generation that has grown up with digital. The concept combines simple stylish design with brilliant basics which are efficiently executed with a strong social vibe.”

“We will locate Ying’nFlo in destinations where our guests want to travel. These locations would be the front door to cultural, entertainment and tech hub districts,” he added. “There is a strong opportunity to grow Ying’nFlo in Asia-Pacific and beyond where 50% of the population are millennials or GenZers.”

For more information on the Ying’nFlo (Hong Kong), visit yingnflo.com