Trip.com’s enhancing strategies for capturing the hearts of travellers worldwide
By Lifestyle+Travel
Trip.com, which is currently at the forefront of its market, provides a one-stop-shop for all of your travel needs, including flights, hotels, auto rentals, and travel insurance, giving a seamless experience that is more convenient than booking across several platforms. According to Mr. Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group, “Personalization is essential. Trip.com can provide highly personalized travel experiences by leveraging big data and AI. Trip Genie, an AI vacation planning helper, exhibits this by offering personalized recommendations, special bargains, and tailored itineraries.”
While client happiness is a key satisfaction of Trip.com’s strategy, the company also emphasizes strong supplier partnerships to build mutually advantageous arrangements that improve the customer experience. “This requires a sophisticated understanding and integration into the local travel ecosystem, allowing us to provide more personalized and relevant travel experiences. By integrating local data, we improve our capacity to fulfill the unique demands of each market. We invested in launching our branding project with AOT (Airport of Thailand) to gain impressions, which contributed to a very strong MoM uplift, bringing Trip.com search volume to a new level with Pre-Launch vs Post-Launch: +93% and Lifetime Thailand average search volume: +134% YOY,” said Mr. Boon Sian Chai.
In terms of sustainability, Mr Boon Sian Chai notes that “The platform also emphasizes low-carbon travel options, which aligns with the preferences of approximately 85% of business travelers who prioritize sustainable choices.” Trip.com has also added a feature that showcases sustainable hotels certified by GSTC-Accredited Certification Bodies, promoting eco-friendly bookings and strengthening its aim to becoming carbon neutral by 2050.
By LIFESTYLE+TRAVEL
Unfolding the Art of Journey
The art of elevated travel has evolved the experience of air travel far beyond mere transportation. For the discerning passenger, it has truly become an art—a curated journey where comfort, exclusivity, and personalization transform the flight itself into a desirable destination. Traveling hits another level of sophistication as Jim Thompson and Thai Airways International (THAI) elevate their collaboration. The stunning new in-flight collection transforms the journey, draping passengers in contemporary Thai artistry with bespoke amenity kits and luxurious Royal Silk Class Comfort Wear. To celebrate the third year of their landmark partnership with a stunning, style-and-sustainability-focused in-flight collection. This collaboration elevates the experience for the modern traveler, blending aviation excellence with immersive Thai culture. Building on the success of premium amenity kits launched in 2023, the latest expansion introduces 14 exclusive new prints for amenity bags. Highlights include designs like House on the Klong and Orchids Bunch—reflecting Thai heritage and THAI’s emblem. For the first time, Royal Silk Class passengers on European routes will enjoy bespoke Jim Thompson Comfort Wear featuring the signature Origami Elephant motif, ensuring travel is "Smooth as Silk." THAI's CCO, Kittiphong Sansomboon, emphasizes the commitment to sustainability and authentic Thai identity. This focus is clear in the collection's eco-friendly fabrics and biodegradable accessories, including a toothbrush and shoehorn. The 2026 Collection invites travellers to "live the story" of Thai culture through rich fabrics and innovative design, solidifying Jim Thompson and THAI's shared passion for world-class hospitality and craftsmanship.
By LIFESTYLE+TRAVEL
Celebrate the Festive Magic of Paris at Printemps
As winter arrives, the City of Light transforms into a glowing wonderland of sparkling boulevards, stylish decorations, and warm seasonal charm. The atmosphere is so unique from dazzling illuminations to cosy Christmas markets, Paris captures the spirit of celebration like nowhere else — and at the heart of this magical atmosphere stands the iconic Printemps Haussmann. Founded in 1865, Printemps has long been a symbol of Parisian elegance and innovation. Created with the ambition to offer something fresh, beautiful, and accessible, the department store soon became a pioneer in modern retail. It introduced fixed pricing, seasonal sales, and artistic window displays that would later become legendary Christmas attractions. Its magnificent Art Nouveau architecture — complete with historic domes and ornate facades — has been admired for generations and officially recognised as part of France’s cultural heritage. Today, Printemps remains one of Paris’s most beloved shopping destinations, attracting visitors from all over the world. During the festive period, the store comes alive with enchanting window displays, exclusive collections, and the joyful energy that defines Paris in winter. Whether you’re searching for the perfect holiday gift, refreshing your wardrobe, or simply immersing yourself in the city’s festive charm, Printemps offers an unforgettable experience. Festive Promotion (15 Nov 2025 – 15 Jan 2026) Shop till you drop with our VIP Invitation and receive exclusive rewards when you, • Spend €800 or more → Receive a small makeup pouch (valued at €18) or a stylish cap (valued at €25) • Spend €1,200 or more → Receive a laptop sleeve (valued at €35) • Spend €2,000 or more → Receive a large bag (valued at €69) A perfect bonus treat — whether as a Parisian keepsake or a thoughtful gift for someone special. This holiday season, let Printemps be your gateway to the magic of Paris. Discover the traditions, the beauty, and the joy of celebrating in one of the world’s most enchanting cities.
By LIFESTYLE+TRAVEL
Singapore’s Biggest Christmas Wonderland Unveils New Highlights
Christmas Wonderland returns for its 12th edition with its largest celebration yet, featuring over 40 attractions and 140 hours of entertainment. Presented by Trip.com and organised by Blue Sky Events, the expanded 30,000 sqm fairground welcomes visitors from 29 November 2025 to 1 January 2026. For the first time, guests can catch Flying Santa soaring above Gardens by the Bay, greet Father Christmas and a reindeer quartet, and marvel at Singapore’s first 16-metre-tall Christmas Pyramid. Fan favourites such as the iconic 20-metre Spalliera, magical snowfall at the Supertrees, carnival rides, and festive photo spots also make their return. Bigger, Brighter, and More Magical Watch Santa and his reindeer glide across The Meadow in a spectacular aerial display presented by CMC Singapore, shown up to four times daily. Over at Reindeer Town, an immersive air-conditioned pavilion features five themed zones and meet-and-greets with Santa, accompanied by a lively reindeer quartet. The Supertree Grove will host the debut of the towering Christmas Pyramid, inspired by European festive markets, while the fairground glows with over 200,000 LED lights. This year’s Spalliera, titled “The Bridge of Time”, features nine illuminated arches leading to a grand hexagonal centrepiece. Festive Fun for All Ages Stroll through Enchanted Blooms, Snowflake Avenue, and the whimsical Gingerbread Walk. Coca-Cola joins the celebration with its debut Coca-Cola Village, complete with a 4-metre Vending Tree and interactive activities. Families can also enjoy hands-on fun at the CMC Meadow Lodge. Classic highlights return, including Blizzard Time, the mesmerizing snowfall show after Garden Rhapsody, and Merry Lane, a 50-metre tunnel lit by 50,000 LEDs. Visitors can also enjoy bumper cars, a European-style carousel, live performances, festive food, and shopping at Mistletoe Alley. Early Festive Treats From 29 November to 14 December, all visitors receive complimentary coupons worth up to S$40, plus a chance to win hotel stays in the Merry Draw. Visit christmaswonderland.sg for details and tickets.